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Sour Grapes

What was required? (Branding, Web Design, Eccommerce, Data Science & Analysis, Email marketing)

Who are Sour Grapes

Founded by the team behind Nottingham’s self-serve wine bar, Another? and self-pour craft beer bar, Tap House, Sour Grapes stocks a wide range of reds, whites, rosés Champagnes and prosecco sourced from fully sustainable wineries and vineyards.

The new brand’s green credentials include working with suppliers to ensure 100% recycled waste, rail shipments which in turn save CO2 emissions by 50%, off-setting emissions by planting trees in Kenya and investing in wind and hydro power projects.

All wines are shipped in packaging made from 100% recycled materials that are fully compostable. DPD, APC and Royal Mail will be handling deliveries, with carbon offset at check out.

Wines sourced from Champagne by Charles Heidsieck, New Zealand by Black Canvas and South Africa by Mullineux Signature will feature in the selection, along with other locations, with consumers able to choose flavours they love, as well as see recommendations from the experts behind the brand.

Sam Benjamin, owner of Sour Grapes, said: “We have noticed the growing demand for sustainable products, so we thought it was our time to apply our field of expertise to this.

The Challenge

Sam was referred to MGC by a mutual friend of him and Mitch. Sam needed an ecommerce platform where he could sell his sustainable wine and champagne online. He needed a platform that was easy to use and keep a track of the data in order to monitor the growth and performance. 

It needed to be easy for the customer to use and make a purchase as easy as possible. Also with the option of making the order carbon neutral. 

The Solution

We started with creating a clear brand that could be recognisable on any platform. 

We then moved onto the most crucial element of the project – the ecommerce website! Sam & Sam carefully worked together to create a website that not only functioned fantastically but also looked beautiful. The UX functionality was so important as of course you want to make the customer journey to purchase as easy as possible!

The Features

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