Search Engine Marketing
92% of all customers go no further than the first page.
Experts in Google Ads,
Adwords, and Remarketing
01-KEYWORD RESEARCH
We carefully plan and research the keywords that matter to your business and your sales goals. We mix Google Keyword Planner and our industry knowledge together to create the ultimate solution for your marketing goals.
02-BUYER PERSONA RESEARCH
What is a buyer persona? A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals.
03-BID STRATEGY OPTIMISATION
We optimize your bid strategy as to the end goal of the campaign. Whether that be to maximize clicks or ROI we can tailor the campaign to enable the best outcome for your marketing goals.
04-NEGATIVE KEYWORDS
We use negative keywords to further fine tune your campaign ensuring certain buzz words aren’t picked up and included in your Ad spend.
05-CONVERSATION TRACKING
Conversion tracking allows us to attribute calls and enquires to clicks to better understand the performance of your ads. This serves as valuable data to continually improve the campaign.
06-MONTHLY OPTIMISATION AND REPORTING
We setup monthly Adwords and Google Analytics Reporting with key information on important metrics such as clicks, cost per click, cost per conversion, bounce rates and session times. If this sounds too much geek-speak to you, don’t worry – we always talk our clients through reports on the phone.